Award winning Product Leader
Debby
Ling
Over 10 years of experience applying statistical analysis and machine learning to complex societal challenges
ABOUT ME
Transforming data into actionable insights
I love working at the intersection of data science and social impact, transforming complex datasets into actionable insights that drive positive change. From developing RAG chatbots for veterans to analyzing National Day Rally speeches, my work aims to bridges the gap between advanced analytics and real-world applications.
What drives me? Building solutions that matter. Whether it's creating sign language recognition models, predicting stock market trends, or developing volunteer management systems, I believe in using data and technology to solve meaningful challenges.
My journey from communication research to data science has given me a unique perspective on how to tell compelling stories with data. When I'm not coding or analyzing datasets, you'll find me tinkering with my next side project.
[ AWARDS received ]
Recognised by the data community
Resume
My Resume
Lead Analyst (Data PrOducts)
Feb 2024 - Present
Public Service Division
- Owned end-to-end product strategy for a whole-of-government analytics platform, increasing user-friendliness by 12%
- Led stakeholder workshops to develop product vision across multiple HR analytics product lines
- Built and launched a pioneering Whole-of-Government staffing analytics product achieving 138% higher engagement
- Established product development playbook adopted as the standard template for analytics products
- Developed 'Virtual Veteran' AI chatbot using RAG techniques with $1.7M/month potential savings
SeniOr COnsultant, Data Analytics
Apr 2020 - Feb 2024
Kantar Public
- Built go-to-market strategy for new analytics practice from ground up, including value proposition and pricing model
- Scaled offering to achieve 5% YoY revenue growth and grew team to 4 members
- Pioneered use of Large Language Models for policy analysis, resulting in published commentary
- Created predictive analytics for housing market analysis with industry-leading accuracy (1-2% MAPE)
- Led impact evaluation of Singapore's largest social service fund (S$580m), boosting response rates by 94%
SeniOr Analyst
Apr 2018 - Apr 2020
SKIM
- Built predictive models through conjoint studies for optimal pricing across FMCG, Technology, and F&B industries
- Won the Young ESOMAR Award 2019 for innovative use of conjoint to quantify social media reactions
- Selected for exclusive 6-month secondment to Netherlands HQ as a high-potential employee
Manager, Management InfOrmatiOn & Analytics
Jul 2016 - Apr 2018
Skillsfuture Singapore
- Designed and implemented a comprehensive rolling survey system covering all 50 areas of training
- Scaled the project to achieve over 10,000+ unique survey responses through strategic sampling
- Conducted A/B testing using the EAST Framework which improved survey response rates by 21%
Masters Of Science in Analytics
2022 - 2024
Georgia Institute of Technology
- Graduated with a cGPA: 4.0/4.0
- Specialized in computational data analytics
BachelOr's in COmmunicatiOn Research
2010 - 2014
Nanyang Technological University
- Graduated with First Class Honours
- Focused on quantitative research methods and data analysis
- Thesis on applying statistical methods to communication patterns
02 2024
Public Service Division
Employee of the month
03 2024
Data & AI Tournament (Tableau Track)
winner
04 2024
Build for Good 2024
Winning Team
01 2019
Highlighted Projects
